Projected Market Size and Growth:
The Saudi Arabia perfume market is expected to reach a significant milestone, reaching US$ 3,374.72 Million by 2032, with a Compound Annual Growth Rate (CAGR) of 5.95% from 2024 to 2032. Renub Research reported that the market was valued at US$ 2,005.99 Million in 2023.
Unique Scents and Global Popularity:
Saudi Arabian perfumes are renowned for their rich and distinct scents, blending traditional elements like oud, musk, and rose. These fragrances have gained substantial popularity globally, becoming a vital part of the luxury fragrance industry.
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Market Trends Driving Growth:
The thriving tourism sector in Saudi Arabia plays a crucial role in boosting the perfume market. With over 100 million tourists visiting in 2023, including both international and domestic travelers, there’s a growing demand for traditional Arabian fragrances among tourists and global brands among locals. This trend encourages market diversification and innovation.
Growing Population and Disposable Income:
The increasing population of Saudi Arabia, which was 37,315,410 as of March 2024, coupled with high disposable incomes, is driving the demand for luxury goods, including premium perfumes. Additionally, a growing emphasis on self-care and indulgence has led to an increase in demand for personal grooming and luxury products.
Impact of Social Media:
Saudi Arabia boasts a high number of active social media users, with platforms like Instagram, Facebook, Snapchat, and Twitter being popular. This widespread internet usage has heightened consumer knowledge of perfumes and enabled Arabian beauty influencers to emerge as modern marketers, leveraging their social media presence to promote perfumes.
Market Segmentation and Dominant Categories:
The Eau de Parfum (EDP) category is expected to lead the Saudi Arabia perfume market due to its longer-lasting scent and better perfume concentration, catering to the discerning tastes of consumers. Women are anticipated to be the primary customers in the perfume market, driven by cultural norms and a growing emphasis on self-expression and comfort.
Key Players and Recent Developments:
Major companies in the Saudi Arabia perfume industry include Abdul Samad Al Qurashi, Ahmed Al Maghribi Perfumes, Ajmal Perfumes, Arabian Oud, Rasasi Perfume Industry LLC., Rashat, Swiss Arabian Perfumes Group, and The Fragrance Kitchen (TFK). Recent developments include product launches like the “Cities” collection by Swiss Arabian Perfumes Group and acquisitions such as Jadwa Investment’s acquisition of a stake in Gissah Perfumes Company.
In conclusion, the Saudi Arabia perfume market’s growth trajectory is guided by a blend of traditional fragrances, evolving consumer preferences, and innovative marketing strategies, positioning it as a key player in the global fragrance industry.
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Renub Research is a Market Research and Information Analysis company with more than 15 years of experience in Research, Survey, and Consulting. Our research helps companies to take business decisions: on strategy, organization, operations, technology, mergers & acquisitions, etc. Till now we have published more than 7000 syndicated reports and worked on more than 500 custom research projects. Currently, we are supplying data to EMIS, Bloomberg, Thomson Reuters, etc. We support many blue-chip companies by providing them with findings and perspectives across a wide range of markets.
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